Founding sprint
2 spotsThe full sprint at a founding rate, on a slower part-time timeline, in exchange for a case study.
$10k to $15k
About 8 weeks
- Everything in the full sprint
- Founding rate, locked
- Case study and testimonial rights
Brand · Product UI · CodeAustin, TX
Brand, product, and the code. One sprint.
I design the brand and the product UI, then ship the code that holds them together. The tools will change every quarter. Your system comes with you.
Brand and product work for
- Teamworks
- Enhabit
- Cork & Barrel
- McAfee
- USA Today
- Texas Athletics
- Circuit of the Americas
- Zach Theatre
- Brookfield Residential
Why now
The way we build changed more in the last three years than in the twenty before.
Machines write the first draft now. The code, the copy, the screens.
What they can't do is decide what it should be, or hold it all together.
That's the job now: the system, the structure, the judgment.
I spent ten years building brands and products the old way. Now I build them for the new one.
The system
Everyone's building now. Someone has to own the system.
AI made everyone a builder. Without a system underneath, that's just more tools. Every sprint runs on one set of design tokens: the brand, the product, and the code all read from it, and it moves with you to whatever tool comes next.
/* tokens.css */
:root {
--color-accent: ;
}
/* Button.tsx */
<Button variant="primary">
Invite team
</Button>Open formats, yours to keeptokens.jsonReact componentsMarkdown brand docsYour repo
What you get
Four deliverables. One person who owns all of them.
Brand
- Positioning and messaging
- Identity system
- Voice and story
Product UI
- Core flows and screens
- Component library
- Design system in Figma
Code
- Design tokens
- React UI kit
- Launch site in your repo
AI-ready docs
- BrandOS workspace
- Claude-ready brand docs
- A team that stays on brand
Why me
Ten years of reps, from the inside.
I've done this work in a newsroom, at an agency, on my own, and inside a company growing fast. Now founders can hire all of it at once.
- MediaGannett / USA TodayDesign at newsroom speed. Deadlines every day, and an audience of millions.
- AgencyProphetBrand strategy for global brands like McAfee. Where positioning became a discipline.
- IndependentBMR CreativeZero-to-one brands and sites for founders and local teams, start to finish.
- In-houseTeamworksBuilt the brand and creative function at a SaaS company through hypergrowth.
- NowAI-nativeDesigning product UI and shipping it to production code with AI. Brand, product, and code finally fit in one sprint.
Ways to work
Pick a starting point.
Fixed scope, published prices, and you own everything at the end.
Full sprint
Brand, product UI, and the code, end to end.
$45k to $60k
4 weeks
- Positioning, identity, and design tokens
- Launch site and a React UI kit on the same tokens
- BrandOS workspace and AI-ready brand docs
Brand + product audit
A clear read on your brand, product UI, and front-end, and what to fix first.
[Price]
Credited to a sprint · 1 week
- Brand, UX, UI, and design system review
- A prioritized fix list
- A walkthrough call
Retainer
Ongoing brand, product, and design system direction after a sprint.
$5k to $10k
per month
- Weekly design direction and reviews
- System upkeep as the product grows
- Available after a sprint
The difference
Most teams hire two or three people for this.
| Compare | Brand studio | Product designer | Blake |
|---|---|---|---|
| Positioning and identity | Yes | Rarely | Yes |
| Product UI and design system | Rarely | Yes | Yes |
| Production code | No | Prototypes | Yes, in your repo |
| AI-ready brand docs | No | No | Yes |
| Survives a tool change | No, it lives in Figma | Partly | Yes, open formats |
| Timeline | 8 to 16 weeks | Ongoing | 4 weeks |
| Who you work with | An account team | A designer | Me, every time |
Selected work
The reps.
Case studies are on the way.
Lab
Built in public.
What I'm shipping with AI, what worked, and what didn't.
Collection
Things I made for fun.
Off the clock and a little ridiculous. Click around.
Kind words
From people I've worked with.
[A real quote from a colleague, manager, or collaborator. One or two sentences on how I work.]
[A real quote from a colleague, manager, or collaborator. One or two sentences on how I work.]
[A real quote from a colleague, manager, or collaborator. One or two sentences on how I work.]